WordPress started out as a simple blogging platform, but can now be considered full content management system. You can even use this platform to setup your online store. In this article I will use a refrigerator ecommerce website to guide you through installation.
Before starting, you need to install WordPress with your domain name on a hosting account. Make sure your name is relevant to your products. Make sure you have enough memory for PHP. Amount of memory needed depends on how many products you will start with.
Difference between regular WordPress website and ecommerce website is in its content. Ecommerce has three extra components (listed products, shopping cart and checkout process) which you add in with plugin. Recommended one is WooCommerce as it is easy to use, versatile and SEO friendly. This plugin is also completely free.
- To install your plugin navigate to WordPress Dashboard, click on Plugins, then Add New Plugin. Choose WooCommerce from the list and activate. You will then be asked to install WooCommerce Pages. Those are pages like Cart, Checkout and Order Confirmation, all of which you need.
- Next you will see Credits page, and from here you can go into Settings.
- Now you have to set up your permanent links, as WooCommerce needs a product archive. Open WordPress Dashboard, go to WooCommerce, then Settings and Products.
- This webpage is automatically named Shop, and it is a standard WordPress post, that you can hide from public or leave visible. Once you’re selected “Shop” click the link to check your permanent links.You can leave your permalinks on default setting or you can customize them yourself.
- This finalises your store set up.
Before moving on, make sure your WordPress theme is compatible with WooCommerce. You also want to choose something to represent your brand, for fridge selling online store I would go with light blue and white.
Now go back to Dashboard, WooCommerce tab, Settings and then choose General. Your country will be set as United Kingdom, which means everything will be in metric system. Next you can customize buttons, and enable Lightbox. Lightbox is great for pictures of your products. Let’s say you’re selling cheap deep freezer. When someone is viewing in product page, Lightbox allows them to zoom into your picture without leave the page. Also make sure to check your image settings.
Go back to Dashboard, WooCommerce and you will see System Status where you can see technical information.
If you want to reset your store go to Tools. Only use this as a last resort because it will reset the entire store.
WooCommerce also offers you a variety of extensions so make sure to check them out.
Before you go public make sure to test your settings by creating a Test Product and then checking what it would look like to customers.
And that’s it! You are now ready to sell that cheap deep freezer, or any other product that you choose.